As some one who regular interviews in a industry where social media is key it was interesting to see the controversy around Paris Brown this week. For those who didn’t read about it, Paris Brown, a 17 year old, was recently hired as a youth PCC (that’s Police and Prime Commissioner, not PPC). After a bit of research, it emerged that she had previously tweeted about sex, drugs, drink and being slightly racist – all this and only 17. When talking to university students, I’ve often mentioned the Read more
Google Archive
If you regularly spend any budget on Google Adwords you may be surprised by a recent study conducted by eBay. The findings suggest that spending money on Google Adwords virtually generates no increase in sales and campaigns that do generate sales are outweighed by the investment in paid search. This is a rather large statement to make considering eBay estimate they spend $51m on Google Search a year in the US, which they feel is all wasted. In order to investigate this further we need to ask a few Read more
On the 6th February 2013 Google announced Adwords Enhanced Campaigns. Google have said this will simplify the management of campaigns across multiple devices and will have 3 key features: 1. Device, location and time of day bids will be managed through one campaign. Up to now best practice was to separate them out and manage bids in different campaigns and ad groups. 2. Smarter ads will mean that different ads can be accommodated in one campaign. These ads will automatically show in different Read more
It’s always interesting to see how other countries are utilising paid search. Having been away for a couple of weeks, visiting a few different countries I wanted to see how different search terms bring up different ads and strategies. I expected to see some differences (a specific blog post about my findings to follow) but what I didn’t expect to see was a change in the way Google displayed results. We’re all very used to seeing Google highlight searched for keywords in ad copy. This is usually Read more
Yandex are to launch their own web browser to prevent them losing ground on Google in Russia. Yandex, currently the 2nd second largest search engine in Russia are to make this move after Google sealed a deal to become Firefox’s default search engine in Russia – something which was previously Yandex. It’s a bold and different move for the Russian search engine who will need to have a large investment to battle against not only Chrome and Firefox but Opera, IE and Safari. Currently Chrome and Firefox Read more