Google in one way or another are spreading across the tech world like a plague of locust. If it’s not through organic growth or acquisition it’s through ex-employee start-ups or taking the helm at some of digitals giants. With ex-Googler’s already in charge of AOL and Facebook (in some shape or form), the latest move is the hire of Marissa Mayer (Google’s employee number 20) as Yahoo’s new CEO. The Yahoo role could be seen as a poisoned chalice. Yahoo are no longer the online beasts they once Read more
After several delays the Yahoo Bing Search Alliance has finally happened on the European side of the Atlantic. The transition happened Thursday 26th April and whilst it’s still early days there seems to be a reasonably large change in results. For those who don’t know, the Search Alliance was Yahoo conceding that they couldn’t support and compete in search any more. Bing’s technology would now power Yahoo’s PPC but Yahoo would continue to provide account management support for advertisers. People Read more
The Microsoft/Yahoo Search Alliance is finally about to take place. Initially it’ll be a test being rolled out mid Jan. According to Microsoft we should expect to see a 10% increase in Bing traffic. As well as start of the Alliance, we’ll start to see new options available for targeting. Language and location targeting replaces the old Language and Markets options.
Over the past few months engines (Google in particular) have tried everything they could to make their PPC listings stand out more. We’ve had everything from bolded text, yellow boxes, Google checkout logos, plus boxes, and site links. Now Yahoo have tried something of their own, something even Google haven’t tried themselves (innovation from Yahoo!? Yes really!). This is the introduction of an official site logo. From a branded point of view it’s a really good idea, protect your brand from pesky Read more
A while back I heard that Yahoo had signed up David Beckham to be the face of their sports channel. Whilst he may be sitting on the sidelines this World Cup nursing a torn achilles, there’s no doubt that he’ll still the most recognised face in modern day football (sorry Ronaldo and Messi). Today I saw the first tube poster with his face on it so I wondered what else Yahoo were doing to milk brand Beckham. A quick search on Google for “David Beckham” shows Yahoo at position one in the PPC listing. Read more