If you regularly spend any budget on Google Adwords you may be surprised by a recent study conducted by eBay. The findings suggest that spending money on Google Adwords virtually generates no increase in sales and campaigns that do generate sales are outweighed by the investment in paid search. This is a rather large statement to make considering eBay estimate they spend $51m on Google Search a year in the US, which they feel is all wasted. In order to investigate this further we need to ask a few Read more
Search Archive
January’s edition is out! Information on Facebook Graph Search, Google Shopping update, Travel and Finance predictions for 2013 and Google’s top searched for terms in
This week I visited the Consumer Experiences Room at the Microsoft’s offices. This essentially is a big play room full of Microsoft Surfaces, Xboxs, Tablets and computers. The purpose of the visit was to take a look at Windows 8 and how this will affect advertising. Windows 8 launched earlier this month and has already surpassed 40 million users. If you consider the potential upgrading of circa 670M Windows 7 users, as well as the launches of Windows 8 phones and Windows 8 tablets (including Read more
It’s always interesting to see how other countries are utilising paid search. Having been away for a couple of weeks, visiting a few different countries I wanted to see how different search terms bring up different ads and strategies. I expected to see some differences (a specific blog post about my findings to follow) but what I didn’t expect to see was a change in the way Google displayed results. We’re all very used to seeing Google highlight searched for keywords in ad copy. This is usually Read more
Yandex are to launch their own web browser to prevent them losing ground on Google in Russia. Yandex, currently the 2nd second largest search engine in Russia are to make this move after Google sealed a deal to become Firefox’s default search engine in Russia – something which was previously Yandex. It’s a bold and different move for the Russian search engine who will need to have a large investment to battle against not only Chrome and Firefox but Opera, IE and Safari. Currently Chrome and Firefox Read more