The smartphone market is currently dominated by Android and Apple. According to the International Data Corporation (IDC), the first quarter saw Apple and Google’s mobile platform account for 92.3% of all smartphone operating systems worldwide. However, they have two very different models. Apple’s chooses to have complete control over their own OS and do not license their product to anyone else -a tactic which has worked extremely well for them. Android on the other hand, licence their open source Read more
Starcom recently announced a partnership deal in the US with Twitter in an attempt to link the experience of watching TV and browsing Twitter on their mobile. As a result of the partnership, Starcom will essentially have first dibs on advertising slots on Twitter, grant them access to research and data as well as new products such as an in-tweet mobile survey, which will serve as a much better measurement of performance and interaction than sentiment and retweets; which is largely relied on currently. Changes Read more
As some one who regular interviews in a industry where social media is key it was interesting to see the controversy around Paris Brown this week. For those who didn’t read about it, Paris Brown, a 17 year old, was recently hired as a youth PCC (that’s Police and Prime Commissioner, not PPC). After a bit of research, it emerged that she had previously tweeted about sex, drugs, drink and being slightly racist – all this and only 17. When talking to university students, I’ve often mentioned the Read more
If you regularly spend any budget on Google Adwords you may be surprised by a recent study conducted by eBay. The findings suggest that spending money on Google Adwords virtually generates no increase in sales and campaigns that do generate sales are outweighed by the investment in paid search. This is a rather large statement to make considering eBay estimate they spend $51m on Google Search a year in the US, which they feel is all wasted. In order to investigate this further we need to ask a few Read more
Last weekend I had a rather lazy Saturday. Whilst channel hopping I came across Channel 4’s Racing Live. Realising a great opportunity to pass the time I picked up my iPad opened up Paddy Power and proceeded to spend the next 2 hours betting on the horses. Now, I’m not the type of person that would hang around betting shops nor have I been the type person that would sit and place bets online on a regular basis. However doing it whilst watching TV on the comfort of my sofa seemed far more acceptable Read more